Nearly 100 tons of Nongfu Spring bottled water have been stored in the warehouse of Shandong Energy Linyi Mining Group, marking its first step towards urban distribution business.
In recent years, with the pressure of environmental protection and vehicle traffic restriction policy, more than 20,000 square meters of the logistics park of Linyi Mining Group in Linyi has to shift its business model from focusing on bulk commodities such as steel and timber.
Linyi company decided to take the lead in attacking daily-use FMCG products such as alcoholic and non-alcoholic beverage. Through the research on the bottled water market, they found that Nongfu’s market share in Linyi still has development potential. In April this year, Linyi Company signed a supply contract with Nongfu Spring Co. Proxy.